About Us

About Us

Discover the Future of Retail with SAR Retail

Rooted in a legacy of excellence, SAR Retail Pvt. Ltd. was founded in 2010 by the visionary Mr. Sandeep Kakkar and the late Mrs. Ashima Makkar. Officially incorporated in 2013, we’ve quickly become a prominent player in India’s retail scene, specializing in Exclusive Brand Outlets (EBOs), Multi-Brand Outlets (MBOs), SIS Concept Stores, Bi-Brand Stores, and strategic brand positioning.

Our EBOs offer an exclusive, immersive experience for premium brands, while our MBOs and Bi-Brand stores showcase the best of global and Indian fashion, footwear, and lifestyle labels—bringing unmatched variety and value all year round.

With over 35 stores across Delhi, Haryana, Uttar Pradesh, Punjab, Jammu, and Uttarakhand, we proudly present top brands like Levi’s, Being Human, Arrow, Nike, Puma, Skechers, Jockey, and more, closer to our customers.

At SAR Retail, we’re not just redefining shopping; we’re shaping the future of retail.

Our Models of Operation

  1. FOFO — Franchise Owned & Operated Franchisee owns/leases the space, invests in the format, and operates the store.
  2. COCO — Company Owned & Operated Fully owned, operated, and managed by SAR Retail.
  3. FOCO — Franchise Owned, Company Operated Franchisee provides/leases the space and invests, while SAR Retail manages operations.
Flexible Models. Strong Partnerships. Sustainable Growth.

Our USP

SAR Retail also offers multiple investment and aggressive ROI opportunities within its Retail format and portfolio.

Year-Round Offers & Savings
Enjoy exciting promotions and attractive discounts across all brands, all year long.

Multiple Investment Opportunities

Flexible retail formats with attractive ROI potential.

Year-Round Offers

Exciting promotions and savings across leading brands.

15+ Years of Expertise

Proven retail experience and operational excellence.

Prime Locations

High-performing, strategic locations across key markets.

ROI-Focused Models

Strong fundamentals designed for sustainable returns.

Secure Investments

Transparent processes and reliable partnerships.

Our USP

SAR Retail also offers multiple investment and aggressive ROI opportunities within its Retail format and portfolio.

Year-Round Offers & Savings
Enjoy exciting promotions and attractive discounts across all brands, all year long.

Retail Expertise You Can Trust

Our seasoned retail professionals bring 15+ years of industry experience, delivering superior customer service and operational excellence.

Prime Locations, Always

Securing high-performing, strategic locations is our core strength. It’s a non-negotiable principle and a defining edge across all our retail formats.

ROI from Year One

Our strong fundamentals and proven business model are designed to generate positive returns from the very first year.

Secure & Reliable Investments

We ensure safeguarded investments throughout the entire agreement term, across all retail formats.

MISSION

Making Premium Living a Part of Everyday India- To inspire and empower every Indian to embrace a better lifestyle by delivering access to premium fashion, footwear, and lifestyle brands—through innovation, quality, and exceptional customer service.

VISION

Building India’s Most Trusted Retail Ecosystem- To be India’s most trusted and loved retail destination—bridging the gap between world-class brands and Indian aspirations while contributing to a stronger, more fashionable, and more self-reliant India.

Achievements

Since our founding in 1994, SAR Retail has marked a journey of consistent progress, innovation, and retail excellence. From pioneering new formats to partnering with globally renowned brands, our milestones reflect our vision of shaping India’s modern retail landscape.

Our Deliverables. Proven. Powerful. Profitable.

Trusted by Leading Brands

Our success reflects in the long-standing partnerships we share with renowned brands—working seamlessly for years and growing stronger with time.

All Brands. One Powerful Platform.

We bring leading brands under one roof, offering strategic space planning and premium placements that maximize visibility, marketability, and performance—without ever compromising the customer experience.

100% Positive ROI Track Record

We proudly deliver consistent, positive returns for all our clients, franchise partners, and investors—profitability you can rely on.

Transparent, Timely & Litigation-Free

Clear documentation, transparent dealings, timely payouts, and prompt refunds define our operations—earning us a solid reputation with zero litigations across all retail formats.

Our Journey

The Rise of SAR Retail

1998

The Beginning

SAR Retail’s journey began with the launch of India’s first exclusive Nike store, marking the beginning of a legacy in premium sportswear retail.

2010

SAR Retail is Founded

Founded by Mr. Sandeep Kakkar and the late Mrs. Ashima Makkar, SAR Retail began its journey with a vision to redefine branded retail in India.

2013

A New Chapter

SAR Retail’s journey began with the launch of India’s first exclusive Nike store, marking the beginning of a legacy in premium sportswear retail.

1998

Growing the Retail Network

From EBOs and MBOs to SIS Concept Stores and Bi-Brand Stores, SAR Retail evolved into a multi-format retail company, partnering with leading brands such as Nike, Levi’s, Puma, Skechers, Arrow, Being Human, Jockey, and more.

1998

Sportstation — A Retail Milestone

The introduction of Sportstation, a multi-brand sports retail concept, brought leading global sports brands together under one platform.

2024

Going Digital

With the launch of Sportsstation.in, SAR Retail expanded its retail ecosystem into the digital space, bringing leading sports brands closer to consumers online.

These milestones not only demonstrate our dedication to innovation and growth but also reaffirm our long-standing commitment to excellence, customer satisfaction, and a healthier, more active India.

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