About Us
Discover the Future of Retail with SAR Retail
Rooted in a legacy of excellence, SAR Retail Pvt. Ltd. was founded in 2010 by the visionary Mr. Sandeep Kakkar and the late Mrs. Ashima Makkar. Officially incorporated in 2013, we’ve quickly become a prominent player in India’s retail scene, specializing in Exclusive Brand Outlets (EBOs), Multi-Brand Outlets (MBOs), SIS Concept Stores, Bi-Brand Stores, and strategic brand positioning.
Our EBOs offer an exclusive, immersive experience for premium brands, while our MBOs and Bi-Brand stores showcase the best of global and Indian fashion, footwear, and lifestyle labels—bringing unmatched variety and value all year round.
With over 35 stores across Delhi, Haryana, Uttar Pradesh, Punjab, Jammu, and Uttarakhand, we proudly present top brands like Levi’s, Being Human, Arrow, Nike, Puma, Skechers, Jockey, and more, closer to our customers.
At SAR Retail, we’re not just redefining shopping; we’re shaping the future of retail.
Our Models of Operation
- Franchise Owned & Operated (FOFO) – Franchise Owned and Franchisee Operated Stores wherein Franchisee has its owned or rented space and invest in the particular retail concept in return of Sales Commission.
- Company Owned & Operated (COCO) – Fully owned and managed by SAR Retail.
- Franchise Owned, Company Operated (FOCO) – Franchisee Owned and Company Operated Stores wherein the Franchisee has its own space or rented space and also invest in the Retail Format of SAR Retail against fixed and variable commission.
Our USP
SAR Retail also offers multiple investment and aggressive ROI opportunities within its Retail format and portfolio.
Retail Expertise You Can Trust
Our seasoned retail professionals bring 15+ years of industry experience, delivering superior customer service and operational excellence.
Prime Locations, Always
Securing high-performing, strategic locations is our core strength. It’s a non-negotiable principle and a defining edge across all our retail formats.
ROI from Year One
Our strong fundamentals and proven business model are designed to generate positive returns from the very first year.
Secure & Reliable Investments
We ensure safeguarded investments throughout the entire agreement term, across all retail formats.
SAR Retail — Where Smart Locations, Strong Brands & Profitable Growth Come Together.
MISSION
VISION
AWARDS & ACCOLADES
Recognized for Excellence in Retail and Innovation
At SAR Retail, our journey has been defined by dedication, innovation, and impact—and the industry has taken note. Over the years, we’ve earned recognition for our outstanding contributions to the retail, sportswear, and lifestyle sectors.
From prestigious honors celebrating our strategic alliances with leading global brands to accolades for excellence in retail operations, digital transformation, and customer engagement, each award reflects our unwavering commitment to raising industry standards.
These milestones not only mark our achievements but also fuel our drive to constantly innovate, exceed expectations, and deliver world-class experiences to every customer, partner, and stakeholder.
MILESTONES
Since our founding in 1994, SAR Retail has marked a journey of consistent progress, innovation, and retail excellence. From pioneering new formats to partnering with globally renowned brands, our milestones reflect our vision of shaping India’s modern retail landscape.
- In 1998, we launched India’s first exclusive Nike store, setting the stage for premium sportswear retail in the country.
- We later introduced Sportstation, India’s first multi-brand sports chain, revolutionizing how Indian consumers access global athletic brands.
- Our strategic partnerships with iconic names like Levi’s, Nike, and Puma have strengthened our leadership in the industry.
- With a network of over 100 stores across key Indian cities, we continue to expand our reach and deliver exceptional customer experiences.
- In 2024, we unveiled Sportsstation.in, a dedicated online marketplace offering top global sports brands to Indian consumers under one digital roof.
These milestones not only demonstrate our dedication to innovation and growth but also reaffirm our long-standing commitment to excellence, customer satisfaction, and a healthier, more active India.