About Us
Discover the Future of Retail with SAR Retail
Rooted in a legacy of excellence, SAR Retail Pvt. Ltd. was founded in 2010 by the visionary Mr. Sandeep Kakkar and the late Mrs. Ashima Makkar. Officially incorporated in 2013, we’ve quickly become a prominent player in India’s retail scene, specializing in Exclusive Brand Outlets (EBOs), Multi-Brand Outlets (MBOs), SIS Concept Stores, Bi-Brand Stores, and strategic brand positioning.
Our EBOs offer an exclusive, immersive experience for premium brands, while our MBOs and Bi-Brand stores showcase the best of global and Indian fashion, footwear, and lifestyle labels—bringing unmatched variety and value all year round.
With over 35 stores across Delhi, Haryana, Uttar Pradesh, Punjab, Jammu, and Uttarakhand, we proudly present top brands like Levi’s, Being Human, Arrow, Nike, Puma, Skechers, Jockey, and more, closer to our customers.
At SAR Retail, we’re not just redefining shopping; we’re shaping the future of retail.
Our Models of Operation
- Franchise Owned & Operated (FOFO) – Franchise Owned and Franchisee Operated Stores wherein Franchisee has its owned or rented space and invest in the particular retail concept in return of Sales Commission.
- Company Owned & Operated (COCO) – Fully owned and managed by SAR Retail.
- Franchise Owned, Company Operated (FOCO) – Franchisee Owned and Company Operated Stores wherein the Franchisee has its own space or rented space and also invest in the Retail Format of SAR Retail against fixed and variable commission.
SAR Retail also offers multiple investment and aggressive ROI opportunities within its Retail format and portfolio.
Our Models of Operation
- FOFO— Franchise Owned & Operated Franchisee owns/leases the space, invests in the format, and operates the store.
- COCO— Company Owned & Operated Fully owned, operated, and managed by SAR Retail.
- FOCO— Franchise Owned, Company Operated Franchisee provides/leases the space and invests, while SAR Retail manages operations.
Our USP
- Multiple Investment Opportunities— Flexible retail formats with attractive ROI potential.
- Year-Round Offers— Exciting promotions and savings across leading brands.
- 15+ Years of Expertise— Proven retail experience and operational excellence.
- Prime Locations— High-performing, strategic locations across key markets.
- ROI-Focused Models— Strong fundamentals designed for sustainable returns.
- Secure Investments— Transparent processes and reliable partnerships.
Our USP
SAR Retail also offers multiple investment and aggressive ROI opportunities within its Retail format and portfolio.
Retail Expertise You Can Trust
Our seasoned retail professionals bring 15+ years of industry experience, delivering superior customer service and operational excellence.
Prime Locations, Always
Securing high-performing, strategic locations is our core strength. It’s a non-negotiable principle and a defining edge across all our retail formats.
ROI from Year One
Our strong fundamentals and proven business model are designed to generate positive returns from the very first year.
Secure & Reliable Investments
We ensure safeguarded investments throughout the entire agreement term, across all retail formats.
MISSION
VISION
Achievements
Since our founding in 1994, SAR Retail has marked a journey of consistent progress, innovation, and retail excellence. From pioneering new formats to partnering with globally renowned brands, our milestones reflect our vision of shaping India’s modern retail landscape.
Our Deliverables. Proven. Powerful. Profitable.
Trusted by Leading Brands
Our success reflects in the long-standing partnerships we share with renowned brands—working seamlessly for years and growing stronger with time.
All Brands. One Powerful Platform.
We bring leading brands under one roof, offering strategic space planning and premium placements that maximize visibility, marketability, and performance—without ever compromising the customer experience.
100% Positive ROI Track Record
We proudly deliver consistent, positive returns for all our clients, franchise partners, and investors—profitability you can rely on.
Transparent, Timely & Litigation-Free
Clear documentation, transparent dealings, timely payouts, and prompt refunds define our operations—earning us a solid reputation with zero litigations across all retail formats.
OUR JOURNEY
THE RISE OF SAR RETAIL
1998
The Beginning
SAR Retail's journey began with the launch of India's first exclusive Nike store, marking the beginning of a legacy in premium sportswear retail.
2010
Sar Retail Is Founded
Founded by Mr. Sandeep Kakkar and the late Mrs. Ashima Makkar, SAR Retail began its journey with a vision to redefine branded retail in India.
2013
A New Chapter
SAR Retail's journey began with the launch of India's first exclusive Nike store, marking the beginning of a legacy in premium sportswear retail.
1998
Growing The Retail Network
From EBOs and MBOs to SIS Concept Stores and Bi-Brand Stores, SAR Retail evolved into a multi-format retail company, partnering with leading brands such as Nike, Levi's, Puma, Skechers, Arrow, Being Human, Jockey, and more.
1998
Sportstation – A Retail Milestone
The introduction of Sportstation, a multi-brand sports retail concept, brought leading global sports brands together under one platform.
2024
Going Digital
With the launch of Sportsstation.in, SAR Retail expanded its retail ecosystem into the digital space, bringing leading sports brands closer to consumers online.